John Hazard, director of client services at Contently, will give the keynote address of the 57th Institute in Ethics in Journalism at Washington and Lee University on Friday, Feb. 28, at 5:30 p.m. in Stackhouse Theater, Elrod Commons.
Hazard will deliver the address on behalf of technology writer Shane Snow, co-founder of Contently, who is unable to attend the event due to illness.
The title of Hazard's talk, which is free and open to the public, is "What Happens to Ethics When the Advertisers Write the Stories?"
Contently is a media company that empowers journalists and brand publishers. Contently works with freelance writers and companies to produce articles that appear on the companies' web sites and as native advertising on independent web sites.
Hazard has been a reporter and editor for more than a decade, covering technology, the legal profession, and crime. He served on a team that won the 2004 Selden Ring Award for an investigation of New Jersey elected officials exploiting their positions for personal gain.
Hazard started his career in 2000 on the obituary desk at the Asbury Park Press in New Jersey, before moving on to work for the metro desk, courts, and the statehouse bureau. He became the managing editor of Night & Day magazine, a local news and entertainment magazine covering suburban New York, where he launched an online edition.
Hazard was also a reporter and later news editor at Ziff Davis, a global digital media company, where he oversaw eWEEK.com, and was Web Editor of American Lawyer. His first foray into brand journalism was TheLadders, a job-matching service and employment website, where he was the news editor on a team of three that turned a weekly email from the CEO into a news and features site that told a compelling story about the plight of American job seekers.
The two day institute is part of a decades-long tradition of the Department of Journalism and Mass Communications. The event brings a half dozen journalists and communications professionals to campus to interact with students enrolled in the department's required ethics course.
The institutes are funded by the Knight Program in Journalism Ethics and are co-sponsored by W&L's Department of Journalism and Mass Communications.