W&L Alumna Founds NYC Green Blog

Alden Wicker

Alden Wicker '09

Earlier this month, a website that focuses on sustainability in New York City made its debut, with Washington and Lee alumna Alden Wicker as its founder and blogger-in-chief.

EcoCult bills itself as "a curious, provocative, utterly enthusiastic view into the NYC sustainable scene." And there's more. "EcoCult is stunningly informed. EcoCult loves anything local, sustainable, eco-friendly, handmade — when it's done well."

The site is divided into six distinct areas:

  • Do provides the latest green-related events;
  • Eat is, well, self-explanatory;
  • Shop has posts about where and what to buy, including Alden's personal revelation of "How I Fake Good Hair, Sans Chemicals";
  • Look is all about sustainable style;
  • Know offers New Yorkers tips on everything from where to find solar charging stations to a note on Mayor Michael Bloomberg's proposal to require composting;
  • Listen has music playlists and highlights upcoming musical events.

Alden, a member of the Class of 2009, has lived in New York for four years. As she notes on the site, however, she's been living "the green lifestyle" since she was nine and attended a summer camp in the North Carolina mountains. From that early experience, sustainable living has become her passion.

A double major in mass communications and business administration, Alden has done lots of freelancing for publications ranging from Forbes to Huffington Post. She has also worked as assistant editor and social media coordinator for LearnVest, Inc., a personal finance website.

Whether you live in New York City or not, EcoCult has plenty of green tips to make a visit worthwhile. Check out Alden's Twitter feed, too, at @AldenWicker.

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